Overall verdict
Sell
3.1/10
1-year performance
-75.74%
Score breakdown
Down 75.7% over 1 year, 2% of the 52-week range.
Strongest: Profitability 3.1/10. Weakest: Shareholder return 0.0/10.
9 analysts, target +0.3% vs the price.
Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments: Americas RAC and International RAC. The company offers vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-operated, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. It also sells vehicles and value-added services. The company was founded in 1918 and is headquartered in Estero, Florida.
Sector
Industrials
Industry
Ground Transportation
Primary listing
Nasdaq
United States
CEO
Wayne West
Founded
1918
Employees
26 000
Revenue / employee
327 077 USD
Next earnings
February 5, 2027 (estimated)
Institutional holders
- GEODE CAPITAL MANAGEMENT, LLC1.19%
- Bank of New York Mellon Corp0.13%
- FMR LLC0.01%
- Rest of the register98.68%
3 13F filings as of September 30, 2026: US managers above $100M, filed up to 45 days after quarter end. No insiders, no retail. A share on loan is declared by its lender and by whoever bought it from the short seller, so the total can exceed 100%.
Research uses the underlying stock’s market history. The purchase quote is calculated separately when you review your order.
52-week high
8.18 USD
52-week low
1.45 USD
1-year performance
-75.74%
Declining
Year-to-date performance
-69.88%
Declining
Drawdown
-80.93%
Major drawdown
Position in the 52-week range
2% of range
Against the world ETF
Over 20 years, from November 2006 to October 2026, the share did not clearly beat the world ETF once risk is accounted for. It earned less, while shaking 8.1 times harder.
$10,000 placed at the end of November 2006 are worth today
| Hertz Global | $1,200 |
| World ETF | $48,882 |
| S&P 500 | $77,515 |
| Risk-free placement | $13,704 |
The risk
- Shaking:the share moves 8.1 times as much as the world ETF.
- Worst fall:-99Â % between July 2016 and May 2020. $10,000 placed at the top fell to $105. The world ETF, at worst: -53Â %. The share has not returned to its high yet.
Hertz Global earned less than the world ETF since 2006
Value of $10,000 placed at the end of November 2006, dividends reinvested, in dollars
- Hertz Global: $1,200
- World ETF: $48,882
- S&P 500: $77,515
- Risk-free placement: $13,704
Based on past performance. This is not a recommendation.
Gross margin 15.0%, the company loses 3.8% of its revenue, ROIC -1.9%, ROE 86.1%.
Net margin
-3.84%
Negative
Sector 4.68%|S&P 13.40%
Gross margin
14.97%
Low
Return on equity (ROE)
86.10%
Exceptional
Sector 9.02%|S&P 17.06%
Return on invested capital (ROIC)
-1.89%
Negative
Free cash flow margin (FCF)
-112.18%
Negative
Margin stability
16.2 pts
Very uneven
Revenue to net income
Growth
3.0/10Revenue up 5.6% over 1 year, 10.1% a year over 5.
Revenue (trailing 12 months)
9.0Md USD
Revenue growth (1y)
5.61%
Moderate
Revenue growth (3y)
-2.08%
Declining
EPS growth (1y)
-60.85%
Declining
EPS CAGR (5y)
—
EPS revisions (3 months)
—
Valuation
1.5/10The company loses money, so no valuation multiple can be read: a negative P/E is not a discount.
P/E (TTM)
—
N/A (loss)
Sector 13.3x|S&P 23.6x
Forward P/E (adjusted)
—
N/A (loss)
EV / EBITDA
6.9x
Expensive
Sector 5.6x|S&P 15.5x
PEG
—
Sector 0.63|S&P 0.91
Market cap
558M USD
Financial strength
0.4/10Cash covers 5.6% of the debt, net debt/EBITDA 7.7x.
Net debt / EBITDA
7.7x
Stretched
Gearing (net debt / equity)
—
Cash
1.1Md USD
Cash / market cap
201.38%
Very solid
Cash / total debt
5.57%
Stretched
Interest coverage
0.3x
Stretched
Net debt
19.0Md USD
Equity
-489M USD
Closed daily candles, 2 years
Last close on November 10, 2026: 1.50 USD
- MM201.90
- MM501.92
- MM2003.64
- RSI 1436.4
Top panel: closed candles, 20, 50 and 200-day moving averages, with volume in grey. Bottom panel: 14-day RSI with dashed 30 and 70 levels.
200-day average slope, 1 month
-9.31%
200-day average slope, 3 months
-23.02%
50-day average slope, 1 month
-4.60%
Price structure
higher-low
Bullish RSI divergence
No
20-day volatility
6.93 % per day
Volatility change
+11.36%
Forecasts by fiscal year
| Fiscal year | EPS | Normalised EPS | Revenue | EBITDA | Net income |
|---|---|---|---|---|---|
| 2026 | -1.01 (3) | -1.03 (7) | 9 147 (8) | 57 (6) | -390 (3) |
| 2027 | -0.19 (4) | -0.27 (8) | 9 503 (8) | 458 (7) | -83 (4) |
Amounts in millions of USD, EPS in USD per share. In brackets, the number of analysts. Consensus as of November 7, 2026.
Same sub-industry: 35 companies behind the medians.
| # | Company | Code | Country | Overall / 10 | Fundamentals / 10 | Mkt cap | P/E | Net margin | Revenue growth | ROIC | Net debt / EBITDA | FCF yield | 1-year perf. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | RENT3 | 7.0 | 6.9 | 5.7Md USD | 7.7x | 9.0 % | 14.4 % | 6.4 % | 2.5x | 2.4 % | -29.0 % | ||
| 2 | UBER | 6.1 | 6.4 | 144Md USD | 41.9x | 6.1 % | 9.6 % | 8.1 % | 0.6x | 7.2 % | -24.5 % | ||
| 3 | GRAB | 5.9 | 6.5 | 13.5Md USD | 24.5x | 14.8 % | 27.4 % | 8.4 % | -12.5x | 1.2 % | -44.6 % | ||
| 4 | SIX2 | 5.9 | 5.3 | 3.6Md USD | 11.4x | 6.8 % | 9.9 % | 5.9 % | 5.0x | 1.1 % | -0.3 % | ||
| 5 | LYFT | 5.5 | 5.5 | 6.5Md USD | 2.5x | 40.7 % | 8.1 % | 94.7 % | 225.1x | 17.3 % | -27.1 % | ||
| 6 | AYV | 4.6 | 3.9 | 8.6Md USD | 7.8x | 4.1 % | -0.1 % | 2.6 % | 4.1x | -92.9 % | -9.3 % | ||
| 7 | DIDI.Y | 4.5 | 2.6 | 15.0Md USD | 149.8x | 0.3 % | 17.8 % | 0.8 % | 11.3x | — | -39.2 % | ||
| 8 | CAR | 3.2 | 2.7 | 4.5Md USD | Not meaningful (loss) | -7.0 % | -2.4 % | -3.3 % | 5.3x | -245.2 % | -10.9 % | ||
| 9 | HTZ | 3.1 | 1.9 | 558M USD | Not meaningful (loss) | -3.8 % | 5.6 % | -1.9 % | 7.7x | -1819.6 % | -75.7 % |
